Visiting Times Square New York: Is it worth it?

April 7, 2025 Citie to Travel Comments Off

Times Square is one of the most recognizable places in New York. This iconic location in Manhattan is known for its light displays, crowds and entertainment. Every year, it attracts millions of visitors from all over the world. What can you expect to see there? And is it worth it during your city break? In this blog you can read all about visiting this famous place.

The History of Times Square

The name comes from The New York Times newspaper, which settled in the area in 1904. In the years that followed, it grew into a major hub in Manhattan. Mainly due to the rise of theaters and digital advertising panels, it took on its current appearance.

What kind of neighborhood is Times Square?

This neighborhood in the middle of Manhattan is busy, full of stores and tourists. During the day and at night it is alive with people, artists and traffic. It is not a residential neighborhood, but it is one of the most famous parts of the city.

What's so special about Times Square?

The area is notable for its many large screens and bright lights. It is also a well-known place for theaters, shows and big events. And the New Year’s Eve celebration is also known worldwide.

What to do in Times Square

Times Square is a place full of action and entertainment. Whether you love culture, enjoy shopping or just want to soak up the atmosphere, there is something for everyone. Below are some fun things to do during your visit:

1. Go see a musical in the Broadway theater area

2. Visit Madame Tussauds

3. Shopping in well-known stores

4. Take pictures of the illuminated signs.

5. Stand on the red steps at the TKTS point

Dressed-up characters in Times Square

In Times Square, you often see people dressed up as famous cartoon characters, superheroes or Disney characters. They try to appeal to tourists to take a picture together. Be careful: after taking a picture, they often ask for money, sometimes in a pushy way. This can feel uncomfortable, especially if you are not prepared for this. Be clear and friendly if you are not interested. You are never obligated to pay if you don’t want to. Just walk on quietly if you don’t want your picture taken.

The One Times Square viewing platform

One Times Square, known for the ball that is dropped every year on New Year’s Eve, is being completely renovated. A new viewing platform and visitor center will open here in 2025. You will then be able to look out over the square from a great height and see the famous ball up close. There will also be an interactive exhibit on the history of Times Square. Keep an eye on the official website for the exact opening date and tickets.

Shopping in Times Square

Times Square is the place to shop in New York! Whether you’re looking for souvenirs, a unique experience or big brands, you’ll find it all in this vibrant neighborhood. From cute gift stores to world-famous chains, there is something for everyone. Here are some of the most popular stores you definitely shouldn’t miss during your visit to Times Square:

1. M&M’s World: A huge store where you can find everything related to M&Ms, from candy to clothing to merchandise.

2. Hershey’s Chocolate World: Hershey’s famous chocolate store, where you can enjoy delicious sweets and unique products.

3. Disney Store: For Disney fans, this store is a must, with all kinds of merchandise from your favorite movies and characters.

4. Levi’s store: The iconic Levi’s store, where you can find the latest jeans and fashion.

5. Line Friends Store: An adorable store featuring the popular Line Friends characters, perfect for buying souvenirs and gifts.

Restaurants in Times Square

Times Square offers a wide range of dining options to suit every type of traveler and every budget. Whether you’re looking for a quick snack or an elaborate dinner, you’ll find a variety of options, from classic New York restaurants to international cuisines. Here are some of the most popular restaurants to visit near Times Square:

1. Hard Rock Cafe

Enjoy a casual atmosphere and rock ‘n’ roll ambiance with a menu full of American classics.

2. Junior’s Restaurant & Bakery

An iconic New York restaurant famous for its cheesecakes and extensive menu of comfort food.

3. Carmine’s

Authentic Italian restaurant with large portions, ideal for families and groups.

4. Olive Garden

Family-friendly restaurant with a menu full of Italian dishes, from pastas to salads.

5. Los Tacos No. 1

A popular taco store serving delicious Mexican food, perfect for a quick and tasty lunch or dinner.

Hotels in Times Square

Near Times Square, there are a variety of accommodations for tourists, ranging from luxury hotels to affordable choices. Whether you’re looking for a hotel overlooking the famous square or a modern hotel for a short stay, Times Square has something for everyone. Here are three of the most popular hotels in the area:

1. The Knickerbocker Hotel

This luxury hotel offers modern rooms and an exclusive experience. It is close to Times Square and has a rooftop terrace with panoramic views of the city.

2. Marriott Marquis

Located directly on Times Square, this iconic hotel offers stunning views of the square. It is an ideal choice for those who want to experience the hustle and bustle of Times Square from the comfort of their room.

3. CitizenM hotel in New York

This modern and affordable hotel offers a unique, stylish experience with spacious rooms and easy access to New York’s major attractions.

Where is Times Square located?

Times Square is located in the middle of Manhattan, between Broadway and Seventh Avenue. The area runs from 42nd to 47th Street.

How do you get to Times Square?

Times Square is easy to get to. The most convenient way is by subway: the Times Sq-42nd Street station is a major hub with many subway lines. There are also regular city buses that stop here. In addition, cabs and Ubers are easy to find nearby, especially during the day and evening hours.

Is Times Square safe for tourists?

Times Square is generally safe, especially during the day and evening hours. It is usually very busy, well-lit and there are many people on the streets. This makes for a safe feeling. Still, there are some things to watch out for as a tourist:

1. Some people walk dressed as monks and ask for money after they address you.

2. Dressed-up figures offer to take pictures together, but then obtrusively demand money.

3. There are people who give you free CDs, but then still ask for money.

Be alert and feel free to say “no” kindly but clearly. You are under no obligation to do anything. Keep your belongings close to you and avoid contact with people who force something on you.

What do locals think of Times Square?

Many New Yorkers find Times Square too crowded and touristy. They often avoid it in their spare time and usually only visit it when they have to, such as for work or when they are visiting a theater or Broadway show. Yet they understand that it is an iconic place that is important to the city and popular with visitors from all over the world.

Is Times Square worth a visit?

Yes, definitely. It is a unique place that will show you the vibrant character of New York. But don’t stay there too long. The city has much more to offer. Use this place as a start and then also explore neighborhoods like SoHo, Brooklyn or Central Park.

Special offers for a city trip to New York

Are you going on a city break to New York and would like to visit some of the sights and attractions, take advantage of the offers below and save money on your admission tickets.